Kearney · Consumer / retail · Intermediate · 25-35 min

Promotional planning

The brief

A consumer business needs a better promotional planning approach that improves performance without wasting spend.

Where strong candidates start

The full evaluation rubric — including the signals interviewers reward and the red flags that sink candidates — is revealed in your scored report after a live run.

Practice this case with an AI interviewer

Run this case live: the interviewer pushes back the way a real Kearney interviewer would, then scores your structure, math and recommendation with a full report.

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