Build vs Buy · Build vs Buy · Hard · 35-45 min

Build or License a Software Platform

The brief

An automotive company wants a connected-vehicle software platform (telematics, OTA updates, in-car services). It can build in-house, license from a specialist vendor, or partner. Building gives control but the company has thin software talent; licensing is faster but cedes the customer data and roadmap. The CEO sees software as strategic to future margin. You advise on build, buy, or partner.

Where strong candidates start

The full evaluation rubric — including the signals interviewers reward and the red flags that sink candidates — is revealed in your scored report after a live run.

Practice this case with an AI interviewer

Run this case live: the interviewer pushes back the way a real consulting interviewer would, then scores your structure, math and recommendation with a full report.

Start this case →

More cases