Product & Growth · Platform Strategy · Hard · 35-45 min

Premium Device Maker — Defending the Ecosystem

The brief

A premium consumer-hardware company makes most of its profit on devices but increasingly on a high-margin services/ecosystem layer (app store, subscriptions, accessories). Hardware sales are maturing, regulators are challenging the closed ecosystem and app-store fees, and growth must come from services. You advise on how to grow services while defending the ecosystem.

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