Build vs Buy · Make / Buy / Partner · Medium · 25-35 min
A consumer-goods company wants a direct-to-consumer data and personalization capability it doesn't have today. It can build the team and tech, acquire a small martech startup, or partner with a specialist. Speed matters, talent is scarce, and the board is wary of integration risk from acquisitions. You recommend make, buy, or partner.
The full evaluation rubric — including the signals interviewers reward and the red flags that sink candidates — is revealed in your scored report after a live run.
Run this case live: the interviewer pushes back the way a real consulting interviewer would, then scores your structure, math and recommendation with a full report.
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