Build vs Buy · Build vs Buy · Easy · 20-30 min

Banking App — License the Core or Build It

The brief

A retail bank needs a new mobile app. It can license a white-label banking app platform (fast, proven, but generic) and build only its personalization and loyalty features on top, or build the whole thing in-house for full control. Time-to-market matters — a competitor just launched. You recommend an approach.

Where strong candidates start

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