SaaS & Monetization · Pricing Strategy · Medium · 25-35 min

Repricing a SaaS Product

The brief

A SaaS company prices per-seat, but customers are sharing logins and usage no longer tracks value — the heaviest users pay the same as light ones. AI features have also raised the company's cost-to-serve. Leadership is considering moving to usage-based or hybrid pricing. You're asked whether to change the model and how to do it without churning the base.

Where strong candidates start

The full evaluation rubric — including the signals interviewers reward and the red flags that sink candidates — is revealed in your scored report after a live run.

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