Product & Growth · Product Strategy · Medium · 25-35 min

Social Platform — Reversing Declining Engagement

The brief

A social platform's daily active users are flat but time-spent and content-creation are declining, especially among younger users who are drifting to a short-video competitor. The product team wants to ship a short-video feature; leadership wants to know whether that's the right response and what's really driving the decline. You advise.

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