BCG · Financial Services / AI & Automation · Advanced · 35-45 min

Measure and improve ROI from GenAI pilots in financial services

Last updated 2026-07-29

What is this case about?

A large investment bank has launched 12 GenAI pilot programs across trading, risk management, and client advisory. Results are mixed—some show strong promise, others are underperforming. Leadership needs a framework to measure ROI, identify which pilots to scale, and set a target for enterprise-wide adoption.

Where strong candidates start

  • ROI measurement framework
  • Pilot performance assessment

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