Unit economics, churn, pricing transformation. These cases aren't tied to any firm — they can come up in any consulting interview.
A B2B SaaS company has grown ARR to $80M but still burns cash and the board is losing patience. Gross margin is 68% (low for SaaS), net revenue retention is 95%…
A SaaS company prices per-seat, but customers are sharing logins and usage no longer tracks value — the heaviest users pay the same as light ones. AI features h…
Not affiliated with any firm. Cases are independent practice material inspired by public industry knowledge.