Product & Growth · Product Strategy · Medium · 25-35 min

Streaming Platform — From Growth to Retention

Last updated 2026-07-29

What is this case about?

A global video-streaming service has saturated its core markets — subscriber growth has stalled and churn is rising. Leadership has relied on subscriber adds as the headline metric; now the game is retention, engagement, and revenue per user. You're asked how the strategy should change and where to focus.

Where strong candidates start

  • Reframe the success metric — from net adds to engagement, retention, and ARPU
  • Diagnose churn drivers — content gaps, price sensitivity, password sharing, competition

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