Digital Transformation · BCG
BCG Digital Strategy Roadmap
BCG Digital Strategy Roadmap is a case interview framework for digital transformation, strategy, growth. Use for digital strategy and innovation roadmap planning
When to use it
Use for digital strategy and innovation roadmap planning
Where it fits
Best for digital transformation, growth, and innovation strategy cases
How to use it in a case
Define: North Star (vision) → Digital ambition (strategic goals) → Prioritized bets (high-impact initiatives) → Capability gaps (what we need to build) → Roadmap (sequencing) → Accountabilities (who owns what) → Metrics (how we measure).
- North Star. Define vision for how digital transforms the business
- Digital Ambition. Ambitious but achievable digital transformation goals
- Prioritized Bets. High-impact initiatives that move toward ambition
- Capability Gaps. What capabilities/capabilities do we need to build
- Roadmap. Sequence initiatives, timeline, phasing
- Accountabilities. Clear ownership, decision rights, governance
- Metrics. KPIs, success metrics, tracking mechanisms
Case types
Digital Transformation, Strategy, Growth.
Source: BCG.