Bain · Travel and tourism · Intermediate · 25-35 min

Market sizing in travel and tourism

Market sizing in travel and tourism is an intermediate Bain travel and tourism case interview that runs 25-35 min. Size the market, identify the biggest performance gaps, and point to a credible turnaround path. A strong answer works through 3 phases: Demand sizing; Competitive position; Turnaround priorities.

Last updated 2026-09-05

The brief

A travel business facing weaker performance needs a sharper view on market potential and strategic recovery options.

How to approach it

  1. Demand sizing
  2. Competitive position
  3. Turnaround priorities

What a strong answer does

  • Size the market, identify the biggest performance gaps, and point to a credible turnaround path.
  • A strong answer should keep the market sizing tidy and connect the math to strategic action.

Practice drills

  • Size demand from first principles.
  • Identify the one or two levers that matter most.
  • Finish with a turnaround plan, not just a number.

Why this case

Bain includes this as one of the practice case themes on its prep page.

Adapted from Bain-endorsed practice case: Market sizing in travel and tourism (firm-endorsed practice).

Cases are written in each firm's style, written and reviewed by working consultants; they are not the firms' own published cases.

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