Launches, marketplaces, engagement, retention. These cases aren't tied to any firm — they can come up in any consulting interview.
A software company has built a new product adjacent to its core and must decide whether to launch, and if so, how to go to market. Engineering loves it, but it'…
A company wants to launch a two-sided marketplace connecting service providers with customers in a fragmented industry. The classic problem looms: no buyers wit…
A global video-streaming service has saturated its core markets — subscriber growth has stalled and churn is rising. Leadership has relied on subscriber adds as…
A social platform's daily active users are flat but time-spent and content-creation are declining, especially among younger users who are drifting to a short-vi…
A freemium music-streaming app has 200M free users and 40M paid. Free-to-paid conversion has plateaued at 20%, content (royalty) costs scale with listening rega…
A premium consumer-hardware company makes most of its profit on devices but increasingly on a high-margin services/ecosystem layer (app store, subscriptions, ac…
A large e-commerce platform built its dominance on a flywheel: low prices and selection draw customers, customers draw third-party sellers, scale lowers cost, a…
Not affiliated with any firm. Cases are independent practice material inspired by public industry knowledge.