EY · Consumer / restructuring · Advanced · 35-45 min

Restructure a fashion business under pressure

Restructure a fashion business under pressure is an advanced EY consumer / restructuring case interview that runs 35-45 min. Identify what must change commercially and operationally to stabilize the business. A strong answer works through 3 phases: Stabilization priorities; Portfolio and channel choices; Turnaround sequencing.

Last updated 2026-09-05

The brief

A fashion brand is under pressure and needs a restructuring plan that protects value while restoring performance.

How to approach it

  1. Stabilization priorities
  2. Portfolio and channel choices
  3. Turnaround sequencing

What a strong answer does

  • Identify what must change commercially and operationally to stabilize the business.
  • A strong answer should prioritize liquidity, portfolio choices, and a path back to healthy growth.

Practice drills

  • Split immediate stabilization from medium-term repositioning.
  • State which business lines or channels you would review first.
  • Close with a turnaround roadmap and risks.

Why this case

EY-Parthenon cites restructuring a fashion industry icon as the kind of work candidates may support.

Adapted from EY-Parthenon work example: restructuring a fashion icon (official theme-based practice).

Cases are written in each firm's style, written and reviewed by working consultants; they are not the firms' own published cases.

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