EY · Growth strategy · Intermediate · 25-35 min

Find the next S-curve of growth

Find the next S-curve of growth is an intermediate EY growth strategy case interview that runs 25-35 min. Determine where the next growth platform should come from and how to test it. A strong answer works through 3 phases: Growth platform screening; Capability fit; Investment and test-learn plan.

Last updated 2026-09-05

The brief

A business needs to identify the next engine of growth as its current core slows down.

How to approach it

  1. Growth platform screening
  2. Capability fit
  3. Investment and test-learn plan

What a strong answer does

  • Determine where the next growth platform should come from and how to test it.
  • A strong answer should connect market opportunity, strategic fit, and execution ability.

Practice drills

  • Generate multiple growth paths before narrowing.
  • State the evidence needed to back each path.
  • Recommend a test-and-scale approach.

Why this case

EY-Parthenon explicitly references helping businesses deliver their next S-curve of growth.

Adapted from EY-Parthenon work example: next S-curve growth (official theme-based practice).

Cases are written in each firm's style, written and reviewed by working consultants; they are not the firms' own published cases.

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