PwC · Technology / Organization · Intermediate · 25-35 min

Transition from project to product-based delivery model

Last updated 2026-07-29

What is this case about?

A large enterprise software company has historically delivered solutions through project engagements. Market is shifting toward SaaS products and ongoing customer relationships. Redesign the business model from project to product, including go-to-market, organization, metrics, and incentives.

Where strong candidates start

  • Product portfolio strategy
  • Go-to-market changes (sales, marketing, pricing)

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