PwC · Technology / business model · Intermediate · 25-35 min

Respond to tech disruption in a core business line

Respond to tech disruption in a core business line is an intermediate PwC technology / business model case interview that runs 25-35 min. Decide whether the client should defend, partner, acquire, or reinvent. A strong answer works through 3 phases: Threat diagnosis; Response options; Capability and timing requirements.

Last updated 2026-09-05

The brief

A client’s traditional business line is under pressure from new technology-led competitors.

How to approach it

  1. Threat diagnosis
  2. Response options
  3. Capability and timing requirements

What a strong answer does

  • Decide whether the client should defend, partner, acquire, or reinvent.
  • A strong answer should move from disruption diagnosis to a practical response path.

Practice drills

  • Name the source of disruption clearly.
  • Compare defend versus build versus partner.
  • Recommend one path and the first execution move.

Why this case

PwC’s prep page explicitly calls out tech disruption as a realistic interview theme.

Adapted from PwC official case interview theme: tech disruption (official theme-based practice).

Cases are written in each firm's style, written and reviewed by working consultants; they are not the firms' own published cases.

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